GLOBAL PET EXPO 2025

The Tails of Joy Experience.

Through the Tails of Joy program, the American Pet Products Association (APPA) & Pet Industry Distributors Association (PIDA) are proud to support organizations that benefit humans and pets.

The Tails of Joy Experience at Global Pet Expo celebrates the positive social impact of our partnerships with like-minded organizations, including the Human Animal Bond Research Institute (HABRI), Joybound People & Pets, Pets in the Classroom, Animal Policy Group, and the Pet Advocacy Network.

Join us in making a difference—one tail wag at a time.

OUR STORY

About Tails of Joy

Our journey began with a simple mission: to create a world where pets and their people thrive together. Inspired by the compassionate work of the pet industry’s leading advocates, we set out to make a difference, and over the past 10 years, we’ve contributed more than $15 million to programs that advocate for pets.

We believe that true joy comes from connection—whether it’s the unconditional love of a rescue pup, the gentle purr of a grateful kitten, or the knowing nuzzle of a senior pet finding comfort. That’s why Tails of Joy is more than a brand; it’s a movement to spread kindness, inspire giving, and celebrate the profound bond between pets and their people.

Project management

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Quality assurance

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Human resources

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Process development

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John Carter

CEO & Founder

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Nathan Harper

CTO & Co-Founder

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Sophie Moore

VP of Marketing

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Andy Smith

VP of Engineering

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Kathie Corl

UI/UX Designer

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Matt Cannon

Full Stack Developer

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San Francisco, USA

298 Cumberland St San
Francisco, CA 94103

phone-1 (415) 203 - 7468

mail-1 sanfrancisco@business.com

Toronto, CA

9900 Bridge Avenue St.
Pembroke Toronto, LB A5A

phone-1 (415) 203 - 7468

mail-1 toronto@business.com

London, UK

3 Springfield Road Mill Lane,
London Plymouth

phone-1 (078) 562 - 3705

mail-1 london@business.com

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Lily Woods

CEO at Company

Mike Warren

VP of Marketing

Matt Cannon

CTO at Company

Get Involved

Partners

The Tails of Joy Experience.

About Tails of Joy

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The core values behind everything we do

Project management

Quality assurance

Human resources

Process development

Meet the amazing team behind our business

John Carter

Nathan Harper

Sophie Moore

Andy Smith

Kathie Corl

Matt Cannon

Come and visit us to one of our offices

San Francisco, USA

Toronto, CA

London, UK

Don’t take our word for it, take theirs

Lily Woods

Mike Warren

Matt Cannon